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    Well Done

    Posted about 4 years ago

    Well Done designed by Bruketa & Zinić is an annual report from the food company Podravka. The book is empty or so it seems. In order to see the text and images the book has to be wrapped in foil and baked at 100°C for 25 minutes. The text and images are printed using a special, thermo-reactive ink.

    If you are not careful and set the temperature too high the book will burn just like any meal. Inside after the baking at correct temperature, you will find great Podravka’s recipes and a numbers and a report of an independent auditor

    via Dezeen.com

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    Posted about 4 years ago by
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    38 comments to the post
    • wow! i like it
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      Mouse.smallabout 4 years agoby Mouse
    • thanks
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      Lovely.smallabout 4 years agoby lovely
    • like it
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      532054.smallabout 4 years agoby 532054
    • love the idea
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      Patricia.smallabout 4 years agoby patricia
    • Is that for real? How do they actually do that? Is there any chemistry involved? Very interesting. I'm sure that the ink that they use in the books must be something that will react with heat and then show up after putting in the oven
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      Avatar_smallabout 4 years agoby Titus
    • WOW!!! Do you think so??? "In order to see the text and images the book has to be wrapped in foil and baked at 100°C for 25 minutes. The text and images are printed using a special, thermo-reactive ink." It's a 2-paragraph article and somehow this escaped you?
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      Avatar_smallabout 4 years agoby Anonymous
    • "Is there any chemistry involved?" Congratulations on writing the stupidest thing I've seen so far this year.
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      Avatar_smallabout 4 years agoby Anonymous
    • Right on. Thats what I said to myself before I read your reply to that morons post.
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      Avatar_smallover 2 years agoby Guest
    • What a fantastic idea to bake the book first before it actually become readable and ohh... can't seem to find exact words to describe a genius to create such book. For sure it's quite expensive, but money's worth
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      Stathislmc.smallabout 4 years agoby stathislmc
    • Really nice technique there for show something special. Never know this really happen in real world. For sure for some collector this is another thing they can keep it. Really genius the inventor of this technique
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      Animecrunchy.smallabout 4 years agoby animecrunchy
    • This is a very interesting articleand it got me puzzled. HOw do they actually do that? Why doesnt the book go on fire? Is it to do with chemistry? Overall a very nice book. I would buy that book. Great. Excellent
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      Avatar_smallabout 4 years agoby kamilfav
    • Is this book really exist? great book to cook. You have to cook the book first before you cook the main meal. Really fun work and great idea they have. How can they think like that? maybe they use magic ink. I want to buy that book but i still don't have the oven
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      Avatar_smallabout 4 years agoby asid_amin_o
    • Yes, the book is real. This is a sort-of test for those who want to cook. If they can "cook" the book, then they can cook the meal as well.
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      Lovely.smallabout 4 years agoby lovely
    • Oh that was another thing I like about sciences. It just gave me the idea of thermochemistry incorporated within the real world! It's just simply so HOTS (Hihg Order Thinking Skills)! Well, this time I hope the next 'books' would be better! :D
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      Avatar_smallabout 4 years agoby gerwinjz76
    • Wow, this is very nice technique. i never found this articles before. how those ideas are getting? these are amazing facts. i like that very much
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      Avatar_smallabout 4 years agoby kinlish
    • Heh, it's very funny, most other places cook the books before they put them in the report.
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      Avatar_smallabout 4 years agoby Jaggederest
    • What a waste of energy.
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      Avatar_smallabout 4 years agoby Al Gore
    • I agree, what a wasteful gimmick to to sell a book that should be based on the quality of its recipes.
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      Avatar_smallabout 4 years agoby Anonymous
    • It's not a book of recipes, you tool. The first line of the article: "Well Done designed by Bruketa & Zinić is an annual report from the food company Podravka."
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      Avatar_smallabout 4 years agoby Anonymous
    • totally agree
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      Avatar_smallabout 4 years agoby tehowner
    • Agreed. Highly stupid. + what if person can't get it right the first time? Time to buy another book? Talk about design for dummies...
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      Avatar_smallabout 1 year agoby Guest
    • this book works like when you write on paper with lime water and hold the paper in front of a fire the invisible letters become visible.....i supose they have perfected that... lol pure genius
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      Avatar_smallabout 4 years agoby az
    • Interesting idea, but what an annoying step for the owner to have to go through just to read it. Not to mention the incredible waste of energy AND materials should you accidentally burn it.
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      Avatar_smallabout 4 years agoby downer
    • If they can cook the book, they can cook anything. Great Idea. It is as wasteful as anything else you learn to cook with. This will of course will last a whole lot longer too.
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      Avatar_smallabout 4 years agoby EmrilvsJamie
    • I love the idea of chopping down trees to make books, but now we can also waste more energy so we can read it!! That is, like, so fresh and innovative! This is going to take our society to new heights of wastefulness! I'm so happy I could just piss myself.
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      Avatar_smallabout 4 years agoby Starstruck
    • Oh tree huggers, get bent. a little 5"x4" book uses so little paper, you could hardly wipe your butt with it, but for two weeks. The real paper waster is newspapers. My parents get over ten pounds of that garbage delivered to their house everyweek. then they cut out the stupid little improve-yourself articles (that have been reprinted for years) and mail that garbage to me. incidently, you can do this magic trick with lemon juice. woot.
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      Avatar_smallabout 4 years agoby Anonymous
    • stupid idea. waste of time and energy literally!
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      Avatar_smallabout 4 years agoby mmee
    • I HAD A GREAT BM TODAY.
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      Avatar_smallabout 4 years agoby NUMBNUTS
    • Isn't it not a waste of energy to burn a meal? And like Anonymous "Jan 26 08:15 pm" said more trees are cut down to make newspapers and magazines then this small book.
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      Lovely.smallabout 4 years agoby lovely
    • More trees are cut down to make the internet than this small book! (N.B. this might not actually be true)
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      Avatar_smallabout 4 years agoby Pecan
    • Interesting idea, but so stupid and pointless.
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      Avatar_smallover 2 years agoby anon
    • Bake 200°C for 45 min. and you start a fire. By the way, you can make your own secret text using lemon juice.
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      Avatar_smallover 2 years agoby Guest
    • wierd...
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      Avatar_smallover 2 years agoby Guest
    • okay, first of all: to the "treehuggers get bent guy"; it's a waste of power to "cook" a book. not the paper dummy. to the guy who said more trees are cut down for the internet then the small book is a complete moron, don't print the internet and you won't waste paper. anyway, otherwise an interesting idea, but kind of wasteful.
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      Avatar_smallover 2 years agoby ejes
    • wow, you're dense, he was joking, get a fucking clue you tard!
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      Avatar_smallabout 2 years agoby haljordan
    • You are mean.
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      Avatar_small7 months agoby Guest
    • photoshopped.
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      Avatar_smallover 2 years agoby Guest
    • that kids post was too funny, i was done laughing out loud and ready to move on, then i scrolled down and saw you two comment on him thank god...too funny made my day
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      Avatar_smallover 2 years agoby Luey
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