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Well Done designed by Bruketa & Zinić is an annual report from the food company Podravka. The book is empty or so it seems. In order to see the text and images the book has to be wrapped in foil and baked at 100°C for 25 minutes. The text and images are printed using a special, thermo-reactive ink.
If you are not careful and set the temperature too high the book will burn just like any meal. Inside after the baking at correct temperature, you will find great Podravka’s recipes and a numbers and a report of an independent auditor
A high speed video of how Scarlett Johansson's picture is done. I like it when they show all the process of creation. Music "Adagio for strings" by Dj Tiesto.
This is a dream come true a rocking bed! Long ago I had a rocking chair and it was so much fun! Sadly it was old and we had to throw it away. Why hadn't I thought of this before combine a rocking chair with a bed. Lying on this bed must be so much fun. Here is the original website.
Is that for real? How do they actually do that? Is there any chemistry involved? Very interesting. I'm sure that the ink that they use in the books must be something that will react with heat and then show up after putting in the oven
Reply:
Anonymous
Jan 26 01:07 pm
WOW!!! Do you think so???
"In order to see the text and images the book has to be wrapped in foil and baked at 100°C for 25 minutes. The text and images are printed using a special, thermo-reactive ink."
It's a 2-paragraph article and somehow this escaped you?
Reply:
Anonymous
Jan 26 03:30 pm
"Is there any chemistry involved?"
Congratulations on writing the stupidest thing I've seen so far this year.
What a fantastic idea to bake the book first before it actually become readable and ohh... can't seem to find exact words to describe a genius to create such book. For sure it's quite expensive, but money's worth
Really nice technique there for show something special. Never know this really happen in real world. For sure for some collector this is another thing they can keep it. Really genius the inventor of this technique
This is a very interesting articleand it got me puzzled. HOw do they actually do that? Why doesnt the book go on fire? Is it to do with chemistry? Overall a very nice book. I would buy that book. Great. Excellent
Is this book really exist? great book to cook. You have to cook the book first before you cook the main meal. Really fun work and great idea they have. How can they think like that? maybe they use magic ink. I want to buy that book but i still don't have the oven
Oh that was another thing I like about sciences. It just gave me the idea of thermochemistry incorporated within the real world! It's just simply so HOTS (Hihg Order Thinking Skills)! Well, this time I hope the next 'books' would be better! :D
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kinlish
Jan 10 02:33 am
Wow, this is very nice technique. i never found this articles before. how those ideas are getting? these are amazing facts. i like that very much
Jaggederest
Jan 26 06:12 am
Heh, it's very funny, most other places cook the books before they put them in the report.
Al Gore
Jan 26 10:59 am
What a waste of energy.
Reply:
Anonymous
Jan 26 12:08 pm
I agree, what a wasteful gimmick to to sell a book that should be based on the quality of its recipes.
Reply:
Anonymous
Jan 26 01:09 pm
It's not a book of recipes, you tool.
The first line of the article: "Well Done designed by Bruketa & Zinić is an annual report from the food company Podravka."
Reply:
tehowner
Jan 26 05:20 pm
totally agree
az
Jan 26 11:12 am
this book works like when you write on paper with lime water and hold the paper in front of a fire the invisible letters become visible.....i supose they have perfected that...
lol pure genius
downer
Jan 26 11:44 am
Interesting idea, but what an annoying step for the owner to have to go through just to read it. Not to mention the incredible waste of energy AND materials should you accidentally burn it.
EmrilvsJamie
Jan 26 12:51 pm
If they can cook the book, they can cook anything. Great Idea. It is as wasteful as anything else you learn to cook with. This will of course will last a whole lot longer too.
Starstruck
Jan 26 12:55 pm
I love the idea of chopping down trees to make books, but now we can also waste more energy so we can read it!! That is, like, so fresh and innovative! This is going to take our society to new heights of wastefulness! I'm so happy I could just piss myself.
Anonymous
Jan 26 08:15 pm
Oh tree huggers, get bent. a little 5"x4" book uses so little paper, you could hardly wipe your butt with it, but for two weeks. The real paper waster is newspapers. My parents get over ten pounds of that garbage delivered to their house everyweek. then they cut out the stupid little improve-yourself articles (that have been reprinted for years) and mail that garbage to me.
incidently, you can do this magic trick with lemon juice. woot.
Isn't it not a waste of energy to burn a meal?
And like Anonymous "Jan 26 08:15 pm" said more trees are cut down to make newspapers and magazines then this small book.
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Pecan
Feb 6 09:47 am
More trees are cut down to make the internet than this small book!
28 comments
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wow! i like it