After getting Japanese Manga on mobile phones, Tata DoCoMo is all set to bring popular cartoon and animated characters on the screens of Indian mobile phone users. Tata DoCoMo has tied up with Zero Sum Wireless and will be bringing close to 2000 titles on to mobile phones. As per this deal, users will get full mobile comics onto their mobile handsets at the cost of INR 20. The charges will vary depending on the kind of content use have subscribed to. Now users will get popular characters like Supandi, Popeye, Mickey Mouse, Winnie the Pooh etc on their mobile phones. Tata DoCoMo is the first mobile service provider that has started giving per second billing and now this comics on the go has made them a early starter in the mobile VAS game. Tata DoCoMo is using social media like Twitter and Facebook to reach out to their existing as well as prospective customers. NTT DoCoMo, the Japanese giant in this venture has played a very prominent role in pushing Tata DoCoMo VAS services. DoCoMo might soon launch its own branded handsets in the Indian market coupled with Tata DoCoMo data plans.
ryan
