The new jeans are going to be green, owing to new cotton, which will be imported from Turkey. Not that it will stop the trendy trousers from having a hefty price tag, at least to start off with. According to reports the first pairs in the US will sell for 250 dollars each, around £140 here. But there are also plans to steadily bring the prices down as the company introduces organic versions for as little as £40-60. Levi's Eco, as they will be called when they launch in November, is the US company's response to growing pressure from the green lobby.