With growing popularity of blogging, there is inevitable parallel growth of the spam blogs sometimes called splogs. These are artificially (and mostly automatically) created weblog sites, used to promote affiliated websites or to increase the search engine rankings of associated sites. The purpose of a splog can be to increase the PageRank or backlink portfolio of affiliate websites, to artificially inflate paid ad impressions from visitors, and/or use the blog as a link outlet to get new sites indexed. Spam blogs are usually a type of scraper site, where content is often either inauthentic text

























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