Fox and Apple plan movie rental deal

Apple Inc and Twentieth Century Fox are set to announce a new deal that will allow consumers to rent Fox movies through Apple's digital iTunes store. The agreement will allow rental's of Fox Latest DVD released by downloading a copy from iTunes for a limited time.This agreement, according to Pali Research analyst Stacey Widlitz, is cutting out middlemen.analyst Michael Pachter said this deal would only expand the universe of online renters. Pachter said the rental terms and movie release schedule will largely determine how successful the Apple-Fox deal is.