This a really cool way of advertising!

Ikea, the purveyor of cheap chic modern furniture and housewares, said today it will stop handing out disposable plastic carry bags in the U.S. in an effort to radically reduce the tens of millions of bags its customers send to landfills every year or that end up littering the landscape. The Ikea program is notable in that it's one of the few initiatives by a distributor of plastic bags itself to discourage their use and and to pass on at least some, if a tiny, part of the environmental cost of consumers' "paper or plastic" habit.