In Switzerland, it doesn’t take much to be in a Gucci ad campaign. You photograph yourself naked, add a perfume bottle and the Gucci logo, send it to a weekly paper, and have them bill Gucci directly for the $50,000. They fall for it every time.So did this guy. And they are searching for him. Atta boy!!!! )))

The Guinness Book of Records lists a pair of Gucci genius jeans featuring elaborate feathers, beads, rips and buttons as most expensive jeans off-the-rack at a cost of $3,134. But recently Forbes has showcased Escada's Swarovski crystal-encrusted expensive jeans which sell for $10,000 US.