Marketing Conversation

Be sure to register to attend Mike Moran’s next free webinar titled Global Search Marketing — it is on April 3rd at 11am Eastern. Mike Moran is actually the guy who wrote the book on search marketing so here’s the deets — but first, please register! Lots of companies have products that can be sold [...] register to attend Mike Moran’s next free webinar titled Global Search Marketing — it is on April 3rd at 11am Eastern. Mike Moran is actually the guy who wrote the book on search marketing so...

Be sure to join Sally Falkow and me for a free webinar on March 29th entitled How to Map Your Brand’s Social Graph — please register now! Here are the details of the webinar: Every brand is surrounded by the people they interact with every day: customers, prospects, analysts, the media, vendors, authorities and the [...] Sally Falkow and me for a free webinar on March 29th entitled How to Map Your Brand’s Social Graph — please register now ! Here are the details of the webinar: Every brand is...

Companies, small businesses, and public figures will go to great lengths these days to boost their Twitter followers – a move that can help increase both an entity’s credibility and exposure. They post regular updates and connect their Twitter and Facebook accounts. They use Tweets to comment on news events, advertise a new product, upload [...] Companies, small businesses, and public figures will go to great lengths these days to boost their Twitter followers – a move that can help increase...

Late last year, when Facebook first began rolling out its Timeline redesign, users and commentators reacted with the usual mix of criticism and skepticism. They didn’t like that people could now easily view profiles years into the past. They questioned the privacy implications. They found the new design too unwieldy and overwhelming. But, as with most [...] Late last year, when Facebook first began rolling out its Timeline redesign, users and commentators reacted with the usual mix of...

We’ve all had it. Writer’s block. You need to write something and there’s nothing there. No idea. Nothing seems like the right approach. Why does it happen? There are six reasons why you’ll have chronic writer’s block when it comes to producing content to feed your social media dragons: blog, Twitter and Facebook. Once you [...] We’ve all had it. Writer’s block. You need to write something and there’s nothing there. No idea. Nothing seems like the right approach. Why does it happen? There are...

My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive. The argument generally goes as follows: If you send thousands of email pitches to topically and demographically relevant bloggers and online influencers in one go, you’re spamming. The real way to do it right is to reach out blogger by [...] My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive. The argument generally goes as follows: If...

Free advice is easy to find, quality free advice is a whole different story. On March 13th at 11:00 EST, Chris Abraham is going to be dishing out some quality free advice. Chris, in conjunction with Mike Moran’s Biznology, will be hosting a free 30 minute webinar on how to set up and utilize Google+ [...] Free advice is easy to find, quality free advice is a whole different story. On March 13th at 11:00 EST, Chris Abraham is going to be dishing out some quality free advice. Chris, in...

For managers of websites, online businesses, and blogs, having an internet marketing strategy often means having the simple goal of bringing traffic to your site. Such tactics and platforms as SEO, social media, and embedded advertising are used to attract people’s attention and improve search result rankings – all with the ultimate goal of driving [...] For managers of websites, online businesses, and blogs, having an internet marketing strategy often means having the simple goal of bringing...

Grendle the puppet reviews “YES! 50 Scientifically Proven Ways To Be Persuasive” by Robert Cialdini. The episode of “Atop The Fourth Wall” that Grendle is talking about is the Mr T #2 comic book review Altogether a fun and informative read. Do me and Grendle a favor and leave a comment on the Youtube page [...] Grendle the puppet reviews “YES! 50 Scientifically Proven Ways To Be Persuasive” by Robert Cialdini. The episode of “Atop The Fourth Wall” that Grendle is talking about is the Mr T #2...

Scott Van Camp of Access Intelligence popped me 35 identical emails to all of my various and sundry email addresses just moment ago to let me know that PR News is doing another PR and Communications Salary Survey. These surveys make us PR agency owners nervous but what the heck — I am all about [...] Scott Van Camp of Access Intelligence popped me 35 identical emails to all of my various and sundry email addresses just moment ago to let me know that PR News is doing another PR and...

In this video, I walk you through all the nooks and crannies of my favorite new social media sharing and amplification platform called GaggleAMP. I share the GaggleAMP dashboard from my very own Marketing Conversation gaggle and also share the gaggles I am a member of, including SobelMedia’s, Shel Holtz‘s FIR, and the official GaggleAMP [...] In this video, I walk you through all the nooks and crannies of my favorite new social media sharing and amplification platform called GaggleAMP. I...

In order to mine social media marketing gold, you really need to roll up your sleeves, put on a pair of sturdy work boots, get into that little elevator, and descend that deep shaft into the gold mine yourself, pick in hand, and get to work. Message boards and forums are full of marketing gold, [...] In order to mine social media marketing gold, you really need to roll up your sleeves, put on a pair of sturdy work boots, get into that little elevator, and descend that deep shaft into the gold...

The problem with most social media marketing agencies is that we’re fickle. We tend to keep rushing into the future, adopting anything and everything hot and new and overlooking the rest. In our constant hunger for the latest and greatest, we have mostly abandoned working class heroes like forums and message boards, preferring exciting new [...] The problem with most social media marketing agencies is that we’re fickle. We tend to keep rushing into the future, adopting anything and everything...

The basic rule of thumb is that any strong Internet marketing strategy is going to employ the efforts of professional search engine optimization consultants, or, at the very least, use SEO as the axis of all efforts. But as we enter a world where people are using different methods of finding online information besides via search [...] The basic rule of thumb is that any strong Internet marketing strategy is going to employ the efforts of professional search engine optimization consultants,...

I recently finished reading “Getting Past No” by William Ury and decided to create a video review about the book. Great book! Check out what I have to say in the video below: Transcript: Hi I’m HowToPhil and I’m going to be reviewing “Getting Past No” by William Ury. William Ury is the director of [...] I recently finished reading “Getting Past No” by William Ury and decided to create a video review about the book. Great book! Check out what I have to say in the video below: Transcript: Hi...