The new ad for Britney Spears' latest fragrance Believe shows a Britney almost too beautiful to be true. In a surprising shift from her recent 'bad-girl' look, the singer looks svelte and toned, with a full head of glossy blond hair.

In fact, Britney looks so suspiciously good that fragrance firm Elizabeth Arden have been forced to issue a statement refuting claims they used a body double.

But according to a rep for the fragrance firm, the photo was actually shot earlier this summer.