New European "Cookie Law" to Effect EU affiliates?

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I saw this on the UK news yesterday. The European parliament is implementing a new privacy law (from 25th May) that will require websites to get "explicit consent" to track users via cookies.

My immediate thought was that any affiliate marketers that target the European markets will need to adapt to this somehow, otherwise affiliate tracking cookies will be useless.

http://www.bbc.co.uk/news/technology-12677534

Your thoughts?

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