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I was setting up a social media news release for HowToPhil and decided to try out Bootstrap from Twitter as a framework. After a few hours I contructed my SMNR and then also stripped out all the HowToPhil branding to make a template I could release to all of you: Check out the HowToPhil SMNR Download the Clean And Simple Social Media News/Press Release Template by HowToPhil Take a look at what the Clean And Simple Social Media News/Press Release Template looks like before you modify it You...

Sixty percent of Americans will judge your company based on your online presence, think about that for a moment. Though your website plays an important role in your online presence, there is more to it. People search for your brand and judge your company based on what comes up on search engines as well. Investing [...] Sixty percent of Americans will judge your company based on your online presence, think about that for a moment. Though your website plays an important role in your online...

It is an undeniable fact that everyone has started to take notice of the powerful impact that a well targeted blogger outreach campaign can have on a product. PR shops tailored specifically at reaching bloggers are popping up all over the place, and why shouldn’t they? There are millions of bloggers and even more blog [...] It is an undeniable fact that everyone has started to take notice of the powerful impact that a well targeted blogger outreach campaign can have on a product. PR shops...

While neither marketing nor social media are sciences, one needs to use scientific principles to be most effective when it comes to both branding and prospecting online. It doesn’t take an Einstein to succeed in social media marketing, but to does take a scientist. Are you rigorously collecting metrics and data to see if what [...] While neither marketing nor social media are sciences, one needs to use scientific principles to be most effective when it comes to both branding and prospecting...

…And he gets double credit for being 33, my favorite number. The man, the myth, the legend has done it again. Abraham Harrison President Chris Abraham made the cut this week as one of Forbes Top 50 Social Media Power Influencers. Way to go! He’s in great company alongside Chris Brogan, President of Human Works [...] …And he gets double credit for being 33, my favorite number. The man, the myth, the legend has done it again. Abraham Harrison President Chris Abraham made the cut this week as...

To follow up on my last post, Being pretty isn’t enough for social media success, I wanted to discuss what I like to call Social Media Isolationism or Social Media Agoraphobia. And there are two forms of this sort of isolationism: invitational and exclusionary. They both mean you don’t venture outside your own four social [...] To follow up on my last post, Being pretty isn’t enough for social media success, I wanted to discuss what I like to call Social Media Isolationism or Social Media...

These days, it often seems as though every person with a business or a product has chosen to market their idea via social media. The impetus behind this is completely understandable: social media is cheap, highly accessible, and provides access to a wide demographic of current and potential consumers. A business loses nothing and stands [...] These days, it often seems as though every person with a business or a product has chosen to market their idea via social media. The impetus behind this...