KGen is an extension for Firefox web browsers that displays the strongest keywords on a particular web page. Words on the page repeated more than once are ranked by "weight" (a user-tunable algorithm based on html tags and page placement), number of repetitions on the page, and "position" (which appears to be how far down in the page's code the keyword appears, relative to other keywords in the list). At present, the tool displays only single-word keywords (not multi-word phrases).To install, in Firefox go to the KGen Add-on Page and download. After installing and restarting Firefox, to use KGen
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AdWords Quality Score: Don't Just Look at the Number
If you've got some experience managing cost-per-click (Google's term for pay-per-click) advertising using Google AdWords, you surely by now realize the high importance of optimizing for Quality Score. Either that, or you enjoy throwing away your or your clients' money.According to Google, Quality Score (QS) is "the basis for measuring the quality and relevance of your ads and determining your minimum CPC bid for Google and the search network. This score is determined by your keyword’s click through rate (CTR) on Google, and the relevance of your ad text, keyword, and landing page.” Those
New Facebook Home Page: News Feed vs. Live Feed
Starting today (October 23) you should be seeing some important changes to your FB home page. You can now select between News Feed and Live Feed. Live Feed is what you've been used to seeing for the past year: Everything your friends are posting as it happens. New Feed is now a "best of" your feed, the posted items from your friends that Facebook thinks you are most likely to be interested in or want to interact with.By popular request, some of the notifications that used to appear in your feed but had been moved to a sidebar are now back in the Live Feed.in reference to: (view on Google Sidewiki)
Marketers: Get Ready for Google Social Search
On October 21 Google announced at Web 2.0 Expo the coming-soon implementation of real-time Social...
Tip: Use News Feed Groups to Filter Your Feed
Overwhelmed by your News Feed? Too much to read? Facebook allows you to create groups of your...
TrueTwit Pre-Validate's Your Twitter Followers
If you're trying to do marketing on Twitter the "hard but right" way (i.e., actively engaging...
New Facebook feature a help to spreading your message...sort of
I wrote a couple of months ago about some elements of fail in Facebook's Pages feature from a...
Business Blogger Beware
Blogger is a great, easy to use site for creating a personal blog. However, if you are planning...
Google's Sidewiki: The Only Thing to Fear Is...Not Much?
Proving once again that it is the Santa Claus of the Internet, Google last week announced yet...
Google AdWords: Exact Isn't Always....Well...Exact
If you've been using Google's AdWords and/or Analytics products for any length of time, you must...