Mother Diary Plans To Take On Competition

A report in ET

With a new head, a new goal and a new strategy, Mother Dairy is putting together a new plan to put itself back in the game. By 2014-15, the company wants to almost double its revenue and headcount to Rs 10,000 crore and 9,000, respectively. This will come on the back of an aggressive business expansion. Heavily focused on the national capital region ( NCR ., which contributes 75% of its revenues, it hopes to expand to India's top 20-30 cities, with a focus on the south and west and generate 35% of its revenues outside of NCR. To meet these targets the company is planning to widen its product portfolio with a bigger thrust on value-added products like ice cream, fermented milk and fruit-based drinks even as it explores new areas like frozen ready-to-eat offerings. "There is a need for accelerated change. A need to become consumer focused. The work has begun," says Nagarajan S, managing director of Mother Dairy. A graduate in dairy technology and an Indian Institute of Management , Ahmedabad alumnus, Nagarajan honed his skills over two decades in Nestle, Cadbury and Philips. source read more on The Economic Times