MIcrosoft's biggest salvo: The attack of the Windows Phone 7 Series.

After years of massive development, much internal shakeup, blown deadlines and broken promises to partners and users, after months of hype and anticipation Microsoft long anticipated mobile operating system plans finally emerged from the haze of cloud in the form of Windows Phone 7 Series.(Image Courtesy of Flickr user Microsoft Blog Spain). It could be the biggest hit in the history of the company. The company thinks that the mobile OS would change the whole mobile industry and turn the tide in favor of Microsoft. For me Windows Phone 7 Series is sure to go down as the technology launch of the years, the crowd love it and tech pundits are too crazy to see it. It could be the shot in the arm the entire tech sector has been waiting for.

Microsoft latest mobile OS is the company’s best launch ever. The new mobile OS got plenty of innovative features on board. Microsoft has worked very hard to create a new kind of experience for mobile users and also developers, where users can easily discover and confidently purchase and download apps for work s or play, and developers would love this new mobile OS from Microsoft. According to Microsoft it new mobile OS will sew together calendar, e-mail and social networking information, internet resources and mapping software. It’s a great product absolutely awesome. The mobile Operating System arena is the next battleground for the tech titans, Microsoft is betting hard on this. But Microsoft got fierce competition here, the company is locked in combat with some of the world’s most ferocious competitors that Microsoft faced in the past few years are here to stay and they are all getting bigger, bolder and most of them are battle hardened from winning in the tech boom and surviving the bust, rivals like Apple, Google, Nokia and Samsung has their huge presence in the mobile OS arena.

Microsoft introduction of its Windows Phone 7 Series at the Mobile World Congress 2010 shows has just contributed to the already crowded mobile OS market, it’s a gambit move for Microsoft and quite risky. Microsoft is losing grounds to its fierce enemies; the company needed a major makeover, or a sleeper hit, its mainstay products the Windows and Office are also under attack. But it still willing to invest in the mobile OS market, Microsoft vows to keep investing $ 9billion plus in R&D, it increase spending or partner support and most of all it will keep fighting competitors. Well Microsoft still a tech juggernaut despite of those tech failures such as the Vista fiasco, it still have those formidable resources and nice brand name. Microsoft’s primacy in Windows and Office funds experimental forays in areas such as mobile OS, Microsoft claims to have learned from Vista fiasco: it no longer advisable to try a big bang roll out- completely reimaging a product as sophisticated and interconnected as Windows platform.

The only scary thing about the Redmond’s based software company is, it has a history of trying to turn big numbers into industry dominance even when it doesn’t have lots of good ideas. It’s done this in software through it near monopolies in operating systems and browsers. Will Microsoft bully the mobile OS market the way it bullied the PC? Microsoft will always have the size to compete, and size does matter, this is war for Microsoft. Microsoft has launched products against entrenched incumbents in console games, web browsing and e-mail only to become the market leader or a significant player and it’s doing great. This new mobile OS from Microsoft is a winner, Microsoft did its best and take every technological terror it got on it’s arsenal to give us the Windows Phone 7 Series. In the Vista era, Microsoft lost track of a bunch of things, but that era is over. Now Windows Phone 7 series has unveiled, and officially start of a mature leadership, competitive focus, and aggressive competition and we will go to see the results very soon. It’s a complete overhaul of its Windows mobile OS and the introduction of Windows Phone 7 Series, a dip plunge into the enemy territory of mobile OS market. Microsoft is about to make adventure into mobile OS market an area dominated by longtime nemesis Apple and archrival Google.

Microsoft strongly believe that’s there is no bigger land grab than mobile Os market, it’s the next big thing. Microsoft CEO Steve Ballmer has already pledged to fund the new mobile OS version. Why do something so risky when he’s lost so much money already? because the opportunity is simply too big to ignore. Mobile OS is a multi billion dollar business. Microsoft recognizes that there’s even more power in money than being the leader. Google.com is what Windows used to be: create a leverage that’s the word! Controlling the on-ramp to the mobile OS allows a certain company to distribute a broad array of products, services and even advertising, which is what Google does so effectively. Microsoft thinks that rivals like Google, Nokia or even Apple, despite of their enormous mobile OS market share, is vulnerable. There are a lot of negative views right now. Of course there are always chances to do a better job and there are always real opportunities to do that, and someone must learn how to seize that. And Microsoft got the best shot to do it. Microsoft have the birthright to lead the pack, they got more technology and more experience.

Technology and the web.