Well Done

Well Done designed by Bruketa & Zinić is an annual report from the food company Podravka. The book is empty or so it seems. In order to see the text and images the book has to be wrapped in foil and baked at 100°C for 25 minutes. The text and images are printed using a special, thermo-reactive ink.

If you are not careful and set the temperature too high the book will burn just like any meal. Inside after the baking at correct temperature, you will find great Podravka’s recipes and a numbers and a report of an independent auditor

Well Done

via Dezeen.com

Tagged as podravka book design well

Published in Books & Literature Books & Literature Jan 7 2008 05:46 am

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28 comments

Mouse

Jan 7 2008 08:17 am

wow! i like it

Reply:

lovely

Jan 7 2008 08:18 am

thanks

532054

Jan 8 2008 01:16 am

like it

patricia

Jan 8 2008 03:45 am

love the idea

Titus

Jan 9 2008 08:29 am

Is that for real? How do they actually do that? Is there any chemistry involved? Very interesting. I'm sure that the ink that they use in the books must be something that will react with heat and then show up after putting in the oven

Reply:

Anonymous

Jan 26 2008 01:07 pm

WOW!!! Do you think so???

"In order to see the text and images the book has to be wrapped in foil and baked at 100°C for 25 minutes. The text and images are printed using a special, thermo-reactive ink."

It's a 2-paragraph article and somehow this escaped you?

Reply:

Anonymous

Jan 26 2008 03:30 pm

"Is there any chemistry involved?"

Congratulations on writing the stupidest thing I've seen so far this year.

stathislmc

Jan 9 2008 08:32 am

What a fantastic idea to bake the book first before it actually become readable and ohh... can't seem to find exact words to describe a genius to create such book. For sure it's quite expensive, but money's worth

animecrunchy

Jan 9 2008 01:03 pm

Really nice technique there for show something special. Never know this really happen in real world. For sure for some collector this is another thing they can keep it. Really genius the inventor of this technique

kamilfav

Jan 9 2008 10:29 pm

This is a very interesting articleand it got me puzzled. HOw do they actually do that? Why doesnt the book go on fire? Is it to do with chemistry? Overall a very nice book. I would buy that book. Great. Excellent

asid_amin_o

Jan 9 2008 11:30 pm

Is this book really exist? great book to cook. You have to cook the book first before you cook the main meal. Really fun work and great idea they have. How can they think like that? maybe they use magic ink. I want to buy that book but i still don't have the oven

Reply:

lovely

Jan 21 2008 05:38 am

Yes, the book is real. This is a sort-of test for those who want to cook. If they can "cook" the book, then they can cook the meal as well.

gerwinjz76

Jan 10 2008 01:36 am

Oh that was another thing I like about sciences. It just gave me the idea of thermochemistry incorporated within the real world! It's just simply so HOTS (Hihg Order Thinking Skills)! Well, this time I hope the next 'books' would be better! :D

kinlish

Jan 10 2008 02:33 am

Wow, this is very nice technique. i never found this articles before. how those ideas are getting? these are amazing facts. i like that very much

Jaggederest

Jan 26 2008 06:12 am

Heh, it's very funny, most other places cook the books before they put them in the report.

Al Gore

Jan 26 2008 10:59 am

What a waste of energy.

Reply:

Anonymous

Jan 26 2008 12:08 pm

I agree, what a wasteful gimmick to to sell a book that should be based on the quality of its recipes.

Reply:

Anonymous

Jan 26 2008 01:09 pm

It's not a book of recipes, you tool.

The first line of the article: "Well Done designed by Bruketa & Zinić is an annual report from the food company Podravka."

Reply:

tehowner

Jan 26 2008 05:20 pm

totally agree

az	Jan 26 2008 11:12 am this book works like when you write on paper with lime water and hold the paper in front of a fire the invisible letters become visible.....i supose they have perfected that... lol pure genius reply

downer

Jan 26 2008 11:44 am

Interesting idea, but what an annoying step for the owner to have to go through just to read it. Not to mention the incredible waste of energy AND materials should you accidentally burn it.

EmrilvsJamie

Jan 26 2008 12:51 pm

If they can cook the book, they can cook anything. Great Idea. It is as wasteful as anything else you learn to cook with. This will of course will last a whole lot longer too.

Starstruck

Jan 26 2008 12:55 pm

I love the idea of chopping down trees to make books, but now we can also waste more energy so we can read it!! That is, like, so fresh and innovative! This is going to take our society to new heights of wastefulness! I'm so happy I could just piss myself.

Anonymous

Jan 26 2008 08:15 pm

Oh tree huggers, get bent. a little 5"x4" book uses so little paper, you could hardly wipe your butt with it, but for two weeks. The real paper waster is newspapers. My parents get over ten pounds of that garbage delivered to their house everyweek. then they cut out the stupid little improve-yourself articles (that have been reprinted for years) and mail that garbage to me.

incidently, you can do this magic trick with lemon juice. woot.

mmee	Jan 27 2008 09:44 am stupid idea. waste of time and energy literally! reply

NUMBNUTS

Jan 27 2008 02:06 pm

I HAD A GREAT BM TODAY.

lovely

Jan 28 2008 03:29 am

Isn't it not a waste of energy to burn a meal?
And like Anonymous "Jan 26 08:15 pm" said more trees are cut down to make newspapers and magazines then this small book.

Pecan

Feb 6 2008 09:47 am

More trees are cut down to make the internet than this small book!

(N.B. this might not actually be true)