Well Done



Well Done designed by Bruketa & Zinić is an annual report from the food company Podravka. The book is empty or so it seems. In order to see the text and images the book has to be wrapped in foil and baked at 100°C for 25 minutes. The text and images are printed using a special, thermo-reactive ink.

If you are not careful and set the temperature too high the book will burn just like any meal. Inside after the baking at correct temperature, you will find great Podravka’s recipes and a numbers and a report of an independent auditor

Well Done

Well Done

Well Done

Well Done

Well Done

Well Done

Well Done

Well Done

via Dezeen.com



Tagged as podravka  book  design  well 

Published in Books & Literature   Books & Literature   Jan 7 2008 05:46 am

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Comments35 comments
Jan 7 2008 08:17 am

wow! i like it


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Jan 7 2008 08:18 am

thanks


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Jan 8 2008 01:16 am

like it


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Jan 8 2008 03:45 am

love the idea


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Titus
Jan 9 2008 08:29 am

Is that for real? How do they actually do that? Is there any chemistry involved? Very interesting. I'm sure that the ink that they use in the books must be something that will react with heat and then show up after putting in the oven


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Anonymous
Jan 26 2008 01:07 pm

WOW!!! Do you think so???

"In order to see the text and images the book has to be wrapped in foil and baked at 100°C for 25 minutes. The text and images are printed using a special, thermo-reactive ink."

It's a 2-paragraph article and somehow this escaped you?


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Anonymous
Jan 26 2008 03:30 pm

"Is there any chemistry involved?"

Congratulations on writing the stupidest thing I've seen so far this year.


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Guest
Aug 6 01:03 am

Right on. Thats what I said to myself before I read your reply to that morons post.


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Jan 9 2008 08:32 am

What a fantastic idea to bake the book first before it actually become readable and ohh... can't seem to find exact words to describe a genius to create such book. For sure it's quite expensive, but money's worth


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Jan 9 2008 01:03 pm

Really nice technique there for show something special. Never know this really happen in real world. For sure for some collector this is another thing they can keep it. Really genius the inventor of this technique


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Jan 9 2008 10:29 pm

This is a very interesting articleand it got me puzzled. HOw do they actually do that? Why doesnt the book go on fire? Is it to do with chemistry? Overall a very nice book. I would buy that book. Great. Excellent


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Jan 9 2008 11:30 pm

Is this book really exist? great book to cook. You have to cook the book first before you cook the main meal. Really fun work and great idea they have. How can they think like that? maybe they use magic ink. I want to buy that book but i still don't have the oven


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Jan 21 2008 05:38 am

Yes, the book is real. This is a sort-of test for those who want to cook. If they can "cook" the book, then they can cook the meal as well.


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Jan 10 2008 01:36 am

Oh that was another thing I like about sciences. It just gave me the idea of thermochemistry incorporated within the real world! It's just simply so HOTS (Hihg Order Thinking Skills)! Well, this time I hope the next 'books' would be better! :D


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kinlish
Jan 10 2008 02:33 am

Wow, this is very nice technique. i never found this articles before. how those ideas are getting? these are amazing facts. i like that very much


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Jaggederest
Jan 26 2008 06:12 am

Heh, it's very funny, most other places cook the books before they put them in the report.


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Al Gore
Jan 26 2008 10:59 am

What a waste of energy.


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Anonymous
Jan 26 2008 12:08 pm

I agree, what a wasteful gimmick to to sell a book that should be based on the quality of its recipes.


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Anonymous
Jan 26 2008 01:09 pm

It's not a book of recipes, you tool.

The first line of the article: "Well Done designed by Bruketa & Zinić is an annual report from the food company Podravka."


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tehowner
Jan 26 2008 05:20 pm

totally agree


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az
Jan 26 2008 11:12 am

this book works like when you write on paper with lime water and hold the paper in front of a fire the invisible letters become visible.....i supose they have perfected that...

lol pure genius


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downer
Jan 26 2008 11:44 am

Interesting idea, but what an annoying step for the owner to have to go through just to read it. Not to mention the incredible waste of energy AND materials should you accidentally burn it.


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EmrilvsJamie
Jan 26 2008 12:51 pm

If they can cook the book, they can cook anything. Great Idea. It is as wasteful as anything else you learn to cook with. This will of course will last a whole lot longer too.


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Starstruck
Jan 26 2008 12:55 pm

I love the idea of chopping down trees to make books, but now we can also waste more energy so we can read it!! That is, like, so fresh and innovative! This is going to take our society to new heights of wastefulness! I'm so happy I could just piss myself.


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Anonymous
Jan 26 2008 08:15 pm

Oh tree huggers, get bent. a little 5"x4" book uses so little paper, you could hardly wipe your butt with it, but for two weeks. The real paper waster is newspapers. My parents get over ten pounds of that garbage delivered to their house everyweek. then they cut out the stupid little improve-yourself articles (that have been reprinted for years) and mail that garbage to me.

incidently, you can do this magic trick with lemon juice. woot.


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mmee
Jan 27 2008 09:44 am

stupid idea. waste of time and energy literally!


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NUMBNUTS
Jan 27 2008 02:06 pm

I HAD A GREAT BM TODAY.


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Jan 28 2008 03:29 am

Isn't it not a waste of energy to burn a meal?
And like Anonymous "Jan 26 08:15 pm" said more trees are cut down to make newspapers and magazines then this small book.


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Pecan
Feb 6 2008 09:47 am

More trees are cut down to make the internet than this small book!

(N.B. this might not actually be true)


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anon
Aug 5 04:15 pm

Interesting idea, but so stupid and pointless.


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Guest
Aug 5 04:48 pm

Bake 200°C for 45 min. and you start a fire.

By the way, you can make your own secret text using lemon juice.


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Guest
Aug 16 06:07 pm

wierd...


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ejes
Aug 17 10:14 am

okay, first of all:
to the "treehuggers get bent guy"; it's a waste of power to "cook" a book. not the paper dummy.
to the guy who said more trees are cut down for the internet then the small book is a complete moron, don't print the internet and you won't waste paper.

anyway, otherwise an interesting idea, but kind of wasteful.


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Guest
Aug 18 06:21 pm

photoshopped.


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Luey
Aug 21 12:59 pm

that kids post was too funny, i was done laughing out loud and ready to move on, then i scrolled down and saw you two comment on him thank god...too funny made my day


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