Keyword Prominence – Info
Prominence is another measure of keyword importance that relates to the proximity of a keyword to the beginning of the analyzed page area. The keyword that is used at the beginning of the Title, Heading, or on top of the visible text of the page is considered more important than other words. Prominence is a ratio that is calculated separately for each important page area such as a title, headings, visible text, anchor tags, etc.
HTML pages are written in a document-like fashion. The most important items of a document’s visible text are placed at the top, and their importance is gradually reduced towards the bottom. This idea can be also applied to keyword prominence. Normally, the closer a keyword to the top of a page and to the beginning of a sentence, the higher its prominence is. However, search engines also check if the keyword is present in the middle and at the bottom of the page, so you should place the keyword there too. 
1) Keyword positions in the area.
2) Number of words in the keyword.
3) Total number of words in the area.
100% prominence is given to a keyword (key-phrase) that appears at the beginning of the analyzed page area.
Example 1: Let’s take the page title ‘Daily horoscopes on your desktop’ and analyze the prominence of keyphrase ‘daily horoscopes’. The title word order will be: ‘Keyword1, keyword2, word3, word4, word5′. Prominence will be 100% here as the keyphrase is present at the beginning of the sentence.
The keyword/keyphrase in the middle of the analyzed area will have 50% prominence.
Example 2: The anchor name is ‘Find here the daily horoscope for your sign’. The keyword prominence of the phrase ‘daily horoscope’ in this case will be 50% as the key-phrase is located in the middle of the sentence — ‘Word1, word2, word3, keyword4, keyword5, word6, word7, word8′.
As a keyword appears farther back in the area, its prominence will be counted from zero and it will depend on how close to the end it is. If the keyword appears at the end of the area, its prominence will be close to 0%. If the keyword appears at the beginning of the area and then is repeated in the middle or at the end, its prominence will be 100% because the prominence of the first used keyword prevails over the repeated keywords.
Tags: keyword, News, Prominence
Be the first to comment