Indian Noodles War

In 80's we all were spellbound by " 2minute" magic of Maggi Noodles launched by Nestle . Till then Maggi has retained its numero uno position in noodles market . Almost loved by entire cross section of population much by mothers who have to prepare time consuming Indian quickies such as halwa , poha or dhokala s . Noodles have been instant hit in urban population for its ease of preparation and taste . Maggi has few competitors then but for now other major food manufacturers have turned their attention to this Rs 1300 crore market . Only the North East states have traditional chow -chow to compete with Maggi Noodles . Chow mein the chinese stuff have been all time favorites for families which acts as alternative to conventional foods in most of the homes . Few of the brands trying to garner noodles market share Top Ramen - Indo Nissin Ching's secret - Capital food Wai Wai - CG foods Foodles - GSKB Knorr Soupy Noodles - Hindustan Unilever Yippee - ITC Tasty treat - Future many more regional brands and private label Maggi which has now formidable competition is innovating noodles into health platform with atta and fortified noodles . To get things acceptable to Indian palate is a formidable task .