How will the Recent Facebook Changes Affect Your Online Business?

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There’s a popular saying that there are only two things that are certain in life: death and taxes. Well, I’m willing to add another certainty into the mix – Mark Zuckerberg will inevitably change the fundamentals of how to use Facebook.

A few weeks ago, Facebook went under yet another change to its main homepage, throwing the online world into a tizzy. Online entrepreneurs who were once comfortable with how to use Facebook are now questioning what these new changes mean for their online business – and if these changes make it harder for their clients to stay in touch.

With that in mind, let’s take a quick look at how the recent Facebook changes will affect your online business:

• First, don’t panic about all the status updates from customers who want to get rid of Facebook. This social giant has over 750 million users who’ve endured multiple changes to the site – and given its incredible presence in day-to-day life, your clientele base isn’t about to go anywhere.
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• Facebook recently added a ticker to the top right corner of your home page, which updates client activity in real-time. It’s now become much easier for you to see exactly what your friends are doing, and when they’re doing it – which is something that even the News Feed can’t promise you.
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• Facebook plans to roll out new business-friendly changes in 2012 by giving every business page $50 free dollars to use on Facebook ads. If you’ve ever wondered if you should give Facebook ads a go, you might want to hold off until early 2012, when you’ll be able to experiment for free.

Facebook will inevitably change its interface again – but it’s clear to see that as Facebook continues to grow and transform, it’s becoming savvier towards its online business users, which represent a large part of its clientele base.

How has the recent Facebook changes affected your business? Good or bad, share it all!
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