Consider the advantages of
offering teleseminars: Rather
than developing a full product and seeing whether anybody
wants it, you can offer a
teleseminar and see
how many
people sign up. Rather than pitching your product or
service one-on-one, you can talk to many people at once.
Rather than trying to market to people who aren't
interested and will never buy, you can concentrate on the
people who expressed an interest by attending. Rather than
having only a few words and a moment of time to explain the
use and benefits of a product or service, you can have an
hour of people's time. Rather than approaching people as a
stranger, you can establish a relationship and approach
them as someone they know. And teleseminars can be used in
many ways.
Here are some ways you can use a teleseminar:
Sell admission to the teleseminar or a teleseminar series.
It won't have the pluses of a live seminar -- meeting the
other attendees, mixing in some play -- but it won't have
the minuses either -- travel, expenses, getting behind at
work.
Mostly, though, you will not charge for attendance. There
are other important things to accomplish.
Use the teleseminar to pitch your product or service. Make
a special offer such as a lower price and bonuses to those
attending if they buy immediately. A major impediment to
selling is the lack of urgency. With no reason to buy now,
people are likely to postpone purchasing until they forget.
A teleseminar is an event and offers made during the event
are understood to expire when the event is over.
Use it in a joint venture (JV). Interview someone else, or
introduce them and let them present their seminar. They
pitch their product, and you get a fraction (e.g. 50%) of
the sales made at the seminar. Or you offer your
teleseminar to other peoples lists. Be sure you not only
get your share of the money, but also a copy of the list of
attendees. The quickest way to build your list is from
other peoples lists.
Offer attendance to get people onto your email list and to
keep them on. An email list is vital. It is ever so much
easier to get sales from people who know you and have
already expresses an interest in what you offer. But to get
people's names and emails, you must give them something in
return. And you must maintain positive interactions so they
will stay on your list.
Make members-only seminars one of the benefits of your
members-only site. You get "continuity income," monthly
payments, from your members. You can get people to join
initially by offering a month or two of free membership
when they buy your product or pay to attend your seminar.
They start to be billed thereafter until they cancel. To
avoid having them cancel, you have to continually provide
new benefits for the members. Teleseminars for members only
are an easy benefit to provide.
When you give a teleseminar, you can get a recording from
the teleseminar company. You can use it for most of the
purposes of the teleseminar itself -- selling it, offering
it as a bonus or benefit -- and you can put it with images
of your slides to create a video slide show, and you can
get a transcript to use in books and articles.
One teleseminar costs you almost nothing, and gives you a
plethora of products and promotional materials.
----------------------------------------------------
For more information on offering teleseminars, visit
http://www.createincomestreams.com/
where Dr. Christopher is offering a growing collection of
courses and ebooks directed at speakers, writers, and
self-employed professionals. Dr. Christopher, a Colorado
public speaker and seminar leader, is providing these in
response to requests he has received from Colorado public
speakers and writers about how to create online income
streams.
EasyPublish this article: http://submityourarticle.com/articles/easypublish.php?art_id=61933
abhoel
