Pune: Blogging isn't just a fun hobby, it can also be highly profitable. 21-year old Eklavya was the key speaker at this year's Blogcamp 2007 held in Pune. He made his way to the podium through sheer hard work. A professional Blogger Eklavya earns around Rs 1 lakh every month by reviewing gadgets. "Companies ask us how they can better engage their audiences. Be it consumers or perspective buyers. Our clients include gaming portals, social networking portals and other tech related websites that offer information on gadgets, ipods, mobile phones and lap tops—mainly the latest ones available in the market,” says Eklavya Bhattacharya, professional Blogger. The ever-expanding ‘blogosphere’ has become a potential platform for gadget companies to market their products. These companies employ expert bloggers who help them market their products on the net. And the best part is, you need not be a professional blogger to make all that great money. A casual blogger too can earn well. The trick is to blog-vertise or advertise your write ups and the fame is all yours. Sakshi Juneja never imagined that simply by writing blogs on Shilpa Shetty and the famous Big Brother controversy could earn her $800. All that she had to do was allow advertisements on her blog. The advertisement company in turn paid Sakshi for exposing the ads to her blog readers. "Money is good when you have good traffic coming on to the site. Traffic is directly proportional to money because there is more possibility of people clicking on the ads. So basically the blog did good for both Shilpa Shetty and me,” said Sakshi Juneja, blogger. But do not be blinded by all the glamour and money that lures blog writers. Your popularity as a blogger can invite trouble from Spam bloggers. Bloggers often report abuse from readers, which makes future blogging difficult for many. From: IBNlive.com