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Ten reasons Why You Should never Accept a Diamond Ring from Anyone.1. You've Been Psychologically Conditioned To Want a DiamondThe diamond engagement ring is a 63-year-old invention of N.W.Ayer advertising agency. The De Beers diamond cartel contracted N.W.Ayer to create a demand for what are, essentially, useless hunks of rock. 2. Diamonds are Priced Well Above Their Value The De Beers cartel has systematically held diamond prices at levels far greater than their abundance would generate under anything even remotely resembling perfect competition. All diamonds not already under its control