Choosing Content for Your Video Marketing Strategy

Bloggers, site managers, and SEO specialists are always looking for new ways to boost traffic to their page and exposure for their business. They use social media platforms to market their website, they utilize backlinks and interactive features to maximize views and click-throughs, and they try to increase conversion rate with live chat software. Now, many [...]

Bloggers, site managers, and SEO specialists are always looking for new ways to boost traffic to their page and exposure for their business. They use social media platforms to market their website, they utilize backlinks and interactive features to maximize views and click-throughs, and they try to increase conversion rate with live chat software. Now, many of these people are looking to an old medium as the next frontier for online marketing and SEO: video.

By now, you’ve probably heard of the many benefits that video content can offer. For a marketer, it can drive traffic by diversifying your site’s content, its sophistication, and its likelihood of appearing towards the top of an organic Google search. On the SEO front, video allows for the incorporation of keywords and media libraries that can boost a site’s page rank. Video is also an appealing platform for advertisers (among whom embedded video ads are currently all the rage) and social media experts (who can more successfully integrate a site and a social media page through the use of video). There’s no question about it: video is all the rage these days, and people from all walks of internet life have been racing to get on board.

So for all these reasons, you may naturally be looking to start making video posts yourself. But there’s just one problem: you don’t know what content to put in these videos. You have an online business or blog upon which written content is not unfamiliar, but you have no idea how to translate that into video – and, moreover, how to make videos that will also engage the viewer and positively promote your business in the process.

On that note, here are a few of the most successful and proven approaches that you can take when it comes to video content:

-The Humorous Infomercial. This approach allows online businesses to contrast a serious written tone with a humorous video approach. Humor is a great way to interest and engage the viewer, after all, and the infomercial setting provides a great way to explicitly market a product or service without being forceful about it.

-The Corporate Culture. Some video marketers take a more relaxed and less scripted approaching, opting instead to showcase the business’ employers using the company’s products or services around the office. The shoe retailer Zappos has used this style with considerable success.

-The Informative One-On-One. Many videos will simply show the blogger, business owner, or site manager talking candidly into the camera. While these videos may not generate as much excitement as more humorous ones, they provide a great forum to address consumer issues and put a human face onto a virtual enterprise. Companies such as Google have made extensive use of this technique.

These are just a few of the main approaches taken towards video content. No matter what approach you choose, make sure that your video is clear, professional, and informative on some level. If done correctly, you will hopefully realize a traffic or SEO boost as a result.