Trying to stand out from the crowd in your marketing efforts is a difficult thing in these days of belt-tightening and worry, but using the new social media tools that in the main are free, can have a dramatic effect on spreading the word about what you do. Learn how to use social media for your small business and take a pot-shot at the big boys! Visit link: Simple Ideas On How to Use Social Media for Small Business
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Strong Growth for Local Online Advertising
Slow rebound overall but a 30% increase online Local advertising spending is holding up better in 2010 than previously expected, according to estimates from BIA/Kelsey. The firm, which initially predicted a nearly 1% drop in overall local ad spending this year, forecast growth of 2.1% to $133.3 billion by year-end.
Drilling down into where that spending will occur, online is the source of all growth in the space. Traditional local spending, after a dramatic plunge in 2009, will continue a downward trajectory through 2011 and will not recover to earlier spending levels. But rising spending on the
Online Ad Spend Continues Double-Digit Growth
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Large brand marketers and SMBs are major contributors to ongoing increases The economy may be on an upward trajectory, but continued caution among advertisers will lead to a continued shift toward online advertising.
eMarketer, which forms its forecast by performing a meta-analysis of research estimates and methodologies from dozens of firms that track ad spending, projects a 10.5% increase in US online ad spending next year, followed by double-digit growth every year through 2014 when spending will reach $40.5 billion.
“It may seem ironic, but businesses’ economic concerns
Image via Wikipedia As the economy chugs
Image via Wikipedia As the economy chugs toward recovery, online ad spending will continue to...
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