Branding Challenge – Catch Up

The Branding Challenge that Tiffany is developing is ever evolving. Because she asks for feedback after she sends out each chapter, she is able to go back, refine what she has written so that it is even clearer to the reader. Therefore it can’t really be called a 30 Day Challenge at the moment as the process of tweaking the material takes a little longer. This has actually worked out to be advantageous because I do not feel pressured into trying to get everything done within such a short timeframe.

If you want to develop the right type of brand for what it is that you represent, you really do need to take time so that you can figure out what makes you tick and what makes you happy.

What I Have Learned About Myself So Far

I took some time out to re-read the previous branding challenge chapters in order to make sure that I was still on the right track. One of the most important questions posed is:

What is Your Purpose & Passion?

Tiffany states that once you can answer this, you will be able to create and develop a satisfying career. Forget about traffic and profit unless this is your passion.

Light Bulb Moment!

I have created quite a few niche websites but the most successful ones have been the ones based on my own passions and interests? Why? Because each time I had to add to them, it didn’t feel like work whereas the other sites felt like a bit of a burden. I wish I could be one of those people who are motivated to carry on working on niche sites, knowing that the profits are on their way but it just isn’t me.

I enjoy writing about stuff that interests me and therefore I am going to concentrate my energies on these areas. The funny thing is that just because you are passionate about something, doesn’t mean you can’t make money from it. It might take a while longer to figure out the monetary angle and it may take a while longer to make a decent profit but I am in it for the long haul so that’s ok.

Back To The Challenge

This challenge provided us with the option of working on an individual site or trying to develop a brand that encompasses a range of sites. I will be working on branding individual sites and then try and figure out how they can all come together under my personal blog, My Daily Cuppa.

So I need to go and make sure that I have done all the tasks for each site.