Graduates from Coventry University’s Automotive-Design MA course recently began a project to develop what a vehicle of 2020 will looklike. The aim is to create a vehicle that can be easily customised to reflect the individualism of its owner, or the style and values of a group. The premise is that trendy teenagers create their own fashion and deliberately try to stand out from their peers. The idea of customising their car appeals to these people and encourages a stronger bond between the owner and their car. It’s a common trend with personalised iPods, mobile phones and other gadgets, and is something likely to grow. More than just superficial graphics, the interior of the car will also be customisable, with a gaming or music theme and option package.