The bigger your business is, the more it’s known amongst people. More people are associated with your brand; there are greater number of clients and greater number prospective clients. It’s more like a network of people, linked together. In simple words, who make a superstar a superstar? What makes the top football players MORE than just sportsmen? – It’s the fan following. There are people who love them and hence they remain on the top. The same is the story of big businesses. They are doing...