CTR stands for Click Thru Rate. Suppose you have 500 visitors and 25 of them clicks on your ads, then your CTR can be calculated as: CTR = (25/500)*100 = 5% CTR is an important factor that can influence the earning potential of a website. CTR can vary across industry. For example the CTR in a Google Adsense forum may be low as the users are very well aware of the ads present and they tend to ignore them. But in your industry (food) we can hope that the users won’t be very much aware of ads. Again CTR depends on ad position, its color and some other factors like the size of the ad unit. If [more]

















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