Today, with thousands and thousands of different websites out there fighting for top position, SEO has become one of the most important tools to optimize your websites ranking and position. Without it, you will soon join the 95% of failed e-commerce sites.What is Search Engine Optimization? First of all, search engines using their spiders crawl all the different websites out there, and rank and/or categorize them according to what the spider finds. The information the search engines find is then used when you or I type in a keyword, looking for information.The majority of people searching, will

Niche marketing versus general marketing I think is one of the classic debates, and I will tell you up front my conclusion, then I will tell you why I feel the way I do.Niche marketing wins hands down over general marketing. Now, why?If someone is looking for ‘pets’, online for example, they are a much less targeted visitor than someone who is looking for ‘puppy dogs’, for example. Why? The person looking for pets online probably doesn’t know what kind of pet he is looking for, which means that he is more steps away from buying than if he is looking for a puppy dog. And the