On a Thursday afternoon before the holidays, the game room at Google’s new offices in Chelsea was being put to good use. Two engineers were taking a break from coding at the pool table. A programmer in a purple Phish T-shirt was practicing juggling. “Sweet Child O’ Mine” by Guns N’ Roses blasted from the flat-screen television, where two 22-year-olds played Guitar Hero, a video game that lets players strum scaled-down guitars — karaoke without the singing. The new office, which officially opened on October 2, is the company’s largest engineering center outside its headquarters in Mountain View, Calif., which is dubbed the Googleplex. You could be forgiven for not knowing that a satellite Google campus is growing in downtown Manhattan. There is no Google sign on the building, and it’s hard to catch a glimpse of a Googler, as employees call themselves, on the street because the company gives them every reason to stay within its candy-colored walls. From lava lamps to abacuses to cork coffee tables, the offices may as well be a Montessori school conceived to cater to the needs of future science-project winners. The Condé Nast and Hearst corporations have their famous cafeterias designed by, respectively, Frank Gehry and Norman Foster; but Google has free food, and plenty of it, including a sushi bar and espresso stations. There are private phone booths for personal calls and showers and lockers for anyone running or biking to work.))) The New York tradition of leaving the office to network over lunch or an evening cocktail party has no place at Google, where employees are encouraged to socialize among themselves. Every Thursday afternoon there is a gathering with wine and beer called Thank God It’s Almost Friday (originally it was a T.G.I.F. event, modeled after one in Mountain View, but Googlers in New York didn’t want to stick around late on a Friday). FOOD is a major perk at the Manhattan Googleplex. Every Tuesday afternoon, tea with crumpets and scones is served. In the cafeteria a dry-erase board lists local purveyors of the ingredients in the meals like a sign at the Union Square Greenmarket. (Dry-erase boards are big in Google culture; ideas flow quickly). The strategy of keeping employees happy and committed to spending endless hours on campus seems to be working. Richard Burdon, 37, an engineer who joined Google two years ago, has been staying past midnight to prepare for the introduction of a project. “Google is about as interesting as starting your own startup because you can really follow your own ideas,” said Mr. Burdon, who previously worked for Goldman Sachs, Sony and I.B.M. The only time he could remember leaving the office during the workday was to buy a friend a birthday present. Google occupies about 300,000 square feet over three floors of its blocklong building. One reason it liked the site, according to the discussion among Google-watching bloggers, is because the building sits over a major Internet fiber-optic line running up Ninth Avenue. For a Thank God It’s Almost Friday gathering on Dec. 14, Laura Garrett, a sales operations specialist, organized an art show. “Being a Googler and being part of Chelsea, I wanted to do something that was more downtownish than a typical Google event,” said Ms. Garrett, a blonde wearing Marc Jacobs heels. It was the first time that employees could bring a guest to an event at their offices. The Empire State Building glowed red and green in the background as if color-coordinated to the Googleplex’s interiors rather than Christmas. By 6:30 p.m., Steve Saviano, 22, a software engineer, was hanging out with his fellow Googlers at a table littered with empty beer and wine bottles. “This is academic life all over again,” Mr. Saviano said. “But I’m getting paid. This is a 100 percent better option than graduate school.” |