The following article is about how Google AdSense gives MySpace a better deal for their ads, compared to an average Webmaster (you and me).

Recently Google updated their policy changing where a user has to click on the ad for it to be counted.

This meant that the user would have to click the two smaller, more specific areas of the advertisement in order for the click to be counted. The reason they said the policy was changed was to lower the number of "accidental clicks". Google say that this change was made with the best interest of their advertisers in mind.

If this is the case, then why are adverts on MySpace the same as before the policy update? If you click any part of an AdSense ad on MySpace, it will count and redirect you. Surely this is unfair? Google say that they changed their policy to lower the amount of "accidental clicks", If that is the case then why has MySpace, arguably one of the most visited websites on the internet after Google itself not being forced to follow these rules? How many "accidental clicks" actually came and still come from MySpace? I'm guessing is a pretty big percentage, all Google have successfully done is lower the revenue of sites that offer quality content and shown how they will favour a bigger website over millions of smaller sites. In my opinion this is unfair and discriminating.

Why is every premium publisher given the right not to follow policy that Google says is to lower "accidental clicks", shouldn't this apply to everyone? This just goes to show that the honest webmaster will always be second best to giants such as MySpace. Even YouSayToo gets this advantage of making extra revenue because it is a premium publisher.

Thanks for reading,
Article by me, Declan Dowling.